It started poor with the discharge of Pocket Gems’ Show in 2013, but the fast-growing character of the marketplace for interactive tale applications was underlined by Pixelberry’s successful 2016 release of Alternatives: Tales You Play and the developer’s subsequent acquisition by Nexon.

Both video games now sit quite in the US top 30 top grossing charts and both also broke in to the top 10 during January.

Yet Ludia CEO Alex Thabet looks anywhere else when citing enthusiasm for the Montreal developer’s just-released interactive narrative game What’s Your Story Hack.

“Kim Kardashian: Hollywood was a game that broke new ground,” he says of Glu’s celebrity-based strike.

And it’s an attempt to grow the scope of narrative storytelling by incorporating accessible IP with extras such as customisable avatars that characterises Ludia’s procedure.

“You want to take the best of the current games and create something new,” Thabet says.

Something for everybody

Given the company’s past use licensed IP which range from Jurassic Recreation area and Battlestar Galactica to The Price is Right and Family Feud, it’s no real surprise Ludia is intensely leveraging its competence in creating video games with big entertainment brands.

In the end, that model was already turned out successful with Event working with brands such as Demi Lovato, Means Girls and currently Pitch Perfect.

What’s Your Story Cheats offers a more interesting and well balanced mixture of IP; something which has been chosen to appeal to a broad audience, both in terms of gender and hobbies. This is reinforced in-app as players create an avatar at the start of each history and can always choose female or male options.

The game launches with stories occur the worlds of Beverly Hills 90210, Scream, Project Runway and Divergent, with a lot more to follow over coming a few months.

Thabet says early feedback from tender launch revealed players tended to remain within one report so an integral concentrate since has gone to integrate mechanics that encourage them to play across reviews.

Obviously, with only four tales at unveiling, it’s much more likely Project Runway lovers are going to enjoy Beverly Hillsides 90210, while those who accept the horror puzzle of Scream should find similar pleasure in Divergent’s dystopian setting.

An extended read

Applying these cross-story aspects and adding more content, scheduled to players were consuming it faster-than-expected, pushed back the game’s introduction a couple of months.

More generally, the size of the project is seen from the excess features including the potential to customise your avatar with clothes and accessories, an in-game messaging system that presents a new directness and cadence to the storytelling, as well as extras such as what Thabet calling “fun mental health profiling” that derived from a player’s in-game activities.

For example, in the Divergent story, your choices result in the game letting you know which of the world’s five factions you’d be. “It’s somewhat of fun, and the players love it,” he clarifies.

Yet besides from such innovations, it’ll be the force to keep producing high quality content which will be Ludia’s main concern over the coming calendar months. It’s increased the development team four-fold and working with the usual array of entertainment-honed freelance writers to ensure expectations are maintained.

Three-horse race

Certainly it will be interesting to observe how the game competes in a market dominated by two well-established game titles. Thabet says he thinks there’s enough progress in the sector and enough hunger from players to see several such game for everyone to find success.

And with future programs to keep moving out innovative game features during 2018 alongside a lot more IP-based content, it appears like What’s Your Story? already has a good beginning and middle for its own narrative arc.

What’s Your Story Cheats has gone out now on the App Store and Yahoo Play.